Sprint Transformation Plan

Milestones

May 15

Major items complete

May 22

40% complete

May 29

65% complete

June 5

80% complete

Ongoing optimizations post-sprint

Channels

# Channel Horizon Growth Budget

1

Google Search

Short term

15%

$150K

2

Core Product

AI discovery tool, email, newsletter, referral

Short term

10%

—

3

SEO

Long term

20%

—

4

Display

Long term

15%

$30K

5

Partnerships

Marketplace, reseller, registrar

Long term

10%

—

6

Remarketing

Short term

10%

$45K

7

Bing Search

Short term

3%

$15K

Total paid budget

$240K

Combined growth upside

83%

Across all 7 channels