X testing dashboard

Locks in all variables: competitor interests + short-form video + minimal pastel + pain point. Control for every future test.

Same everything as baseline — swap objective to website clicks or lead form submit.

Same everything as baseline — swap objective to maximize impressions, no conversion signal.

Same creative as baseline — hand full control to X. Audience, placements, and budget fully automated.

Best setup — swap audience to followers of direct competitor X accounts.

Best setup — target users who engage with tweets about fundraising, startups, VC.

Best setup — stacked: startup + VC + entrepreneurship interests. Narrower, higher intent.

Best setup — upload existing customer list, build lookalike from matched X profiles.

Best setup — X's TV targeting for users who engage with Shark Tank, How I Built This, YC content.

Best setup + audience — swap format to single image, one headline, one CTA button.

Best setup + audience — swap format to 15–30s produced or UGC video.

Best setup + audience — swap format to multi-card carousel, one idea per card.

Best setup + audience + ad type — swap aesthetic to high saturation, heavy contrast. Built to interrupt.

Best setup + audience + ad type — swap aesthetic so a recognizable face or name dominates the visual.

Already in baseline — confirm it still holds after setup, audience, and ad type are optimized.

Best everything — swap hook to "10k+ founders…" or open with a real review.

Best everything — swap hook to lead with price, savings, or ROI number.

Best everything — swap hook to "The only X you'll ever need." Definitive choice framing.

Already in baseline — confirm it still holds as winner after all other variables have been optimized.